What Can You Do With Animated Explainer Videos?

The twenty-first century’s business landscape is a battleground of attention. Amidst the clamor of competition, it’s the companies that can engage, entertain, and educate that stand out.

This is where animated explainer videos prove to be an unparalleled tool in your digital arsenal. These concise and visually engaging videos are like having a round-the-clock, unflappable employee who’s handsome, eloquent, and adept at sales and communication.

The animated explainer video is a fantastic medium for sharing your complex financial services with millions at once.

In this article we’ll explore the many ways in which animated explainer videos can enrich your business operations, magnify your online presence, and engage with your audience.

Animated Explainer Videos: A Versatile Tool

As our world becomes more digital, it’s essential that you adapt your communication strategies to meet changing needs. Animated explainer videos fit the bill perfectly.

They’re succinct, engaging, and have an unmatched ability to simplify complex topics – ideal for the financial sector where clarity is key.

Research has shown that video content dramatically improves the capacity to retain information. Compared to text-based data, where only 10% of the information is typically retained, video presentations enhance the retention rate to an impressive 95%.

The beauty of animated explainer videos is their versatility. Below are numerous ways you can integrate them into your video marketing and communications strategy.

Use Animated Explainer Videos On Homepages & Landing Pages

First impressions matter. By featuring an animated explainer video on your homepage or landing page, you’re providing an engaging, user-friendly way to communicate your products and services, explain complex financial concepts, or introduce your team.

A broad introductory video can be a great feature for your homepage, providing visitors with an immediate understanding of your brand and offerings.

More specific explainer videos can find their place on respective landing pages, where they can further elaborate on the unique aspects of each product or service.

Let’s take the example of a fintech start-up offering a cutting-edge robo-advisory service. By featuring an animated explainer video on your landing page, you can vividly demonstrate how your groundbreaking solution simplifies investment planning and enables clients to fine-tune their portfolios effectively.

This strategic use of engaging animations, in tandem with a well-scripted explainer video, serves a dual purpose. Not only does it equip your audience with valuable knowledge, but it also positions your brand as user-friendly, approachable, and ahead of the curve.

Social Media and Paid Social Media Advertising

Social media offers a direct line of communication to your audience. With animated explainer videos, you can significantly increase engagement levels, making it an ideal strategy for both organic posts and social media ads on platforms like YouTube, Facebook, and Instagram.

While paid social media advertising can certainly drive results, don’t overlook the power of organic reach.

By regularly sharing informative animated explainer videos on your platforms, you can grow your audience, increase brand awareness, and establish your company as an expert in the financial services industry.

If you’re a financial advisor, you could create a series of animated explainer videos tackling frequently asked questions about investing, or sharing insights into economic trends.

Not only would this make your social media channels a go-to resource for financial education, but it would also highlight your firm’s expertise.

Use Animated Explainer Videos for Efficient Internal Communications

The potential of animated explainer videos extends beyond engaging with external audiences. One often overlooked, yet invaluable application of these versatile videos is within the realm of internal communications.

With animated explainer videos, you can transform often mundane and complex internal messages into engaging and clear narratives. These videos can be particularly effective for employee training and new hire onboarding.

Instead of time-consuming and potentially confusing written manuals or lengthy verbal explanations, animated videos can offer concise, captivating, and easily understandable content.

For instance, you could use animated explainer videos to illustrate your company’s operational procedures, guide employees through the usage of new software, or outline safety protocols. Silky smooth animation paired with professional audio can help to hold the viewer’s attention and ensure key points are remembered.

Additionally, explainer videos can be used for ongoing staff development. For instance, animated explainer videos explaining new market trends, changes in the financial sector, or updates to compliance laws can be shared across the company, ensuring your team stays up-to-date, well-informed, and engaged.

The use of these videos can lead to significant time savings, as they eliminate the need for repeated individual explanations and reduce the potential for misunderstanding. This heightened efficiency can, in turn, result in substantial cost savings.

In conclusion, when considering strategies to improve internal communications, the use of animated explainer videos should not be overlooked. By making complex information more accessible and engaging, these videos can streamline communication, increase efficiency, and ultimately contribute to a more harmonious and productive workplace.

Use Explainer Videos To Attract Crowdfunding

Crowdfunding platforms, such as Kickstarter, have become a lifeline for many fintech start-ups. With the number of businesses seeking funding on these platforms, capturing the attention and trust of potential investors can sometimes be a challenge.

Animated explainer videos offer a powerful way to share your vision with potential investors. When you’re introducing a product or service that doesn’t exist yet, clarity and persuasion become even more important.

You need to illustrate the benefits and unique selling points of your idea convincingly. An animated explainer video can do exactly that – but with a dash of creativity and entertainment to keep your audience hooked. By doing so, you not only bring your concept to life but also foster investor confidence in your vision and its potential for success.

Kickstarter itself advocates the importance of a compelling video for successful campaigns.

According to Kickstarter, “A lot of your story can be conveyed with words, but there’s more to a good project page than text. Images and video are a huge help for bringing people inside your story.”

They continue, speaking on video specifically, “It’s the best way to introduce yourself, and to give people a closer look at what you’re working on.”

This advice aligns well with the use of animated explainer videos. By incorporating storytelling and animation, these videos offer a unique way to introduce your team, showcase your passion, and give an insider’s view of what you’re working on.

Power Up Your Sales Pitches

Every interaction with a potential client is an opportunity to showcase the unique value proposition your company offers, whether you’re a seasoned financial advisor or a disruptive fintech start-up.

A finely produced animated explainer video can be a valuable aid to your your sales pitches, transforming them from merely informative to engaging, memorable, and persuasive.

They can be shared during face-to-face meetings, used as part of a larger presentation, or sent to potential clients before a meeting to set the stage for the discussion.

In today’s digital age, a finely crafted animated explainer video also speaks volumes about your company’s modern approach to financial services.

It reflects an understanding of contemporary communication styles and shows that your company is not only up-to-date with the latest trends but is also capable of using them effectively.

This can enhance your brand’s perception, making you more appealing to a broader demographic and give you an edge over competitors still using traditional sales pitch methods.

Elevate Your Email Marketing

When it comes to engaging emails, videos top the list. Emails including videos have a 200-300% increase in click-through rates. This reflects the preference of modern consumers for dynamic and digestible content, and animated explainer videos fit the bill perfectly.

Consider the benefits when used in newsletters. Newsletters often aim to educate customers about new products, updates, or provide insightful content. An animated explainer video can turn this information into an engaging visual narrative.

For example, if you’re introducing a new investment tool in your financial services portfolio, a brief animated video could visually break down how it works and the benefits it offers.

This would make the information more accessible and appealing, increasing the likelihood that your audience will engage with the content and your product.

Use Explainer Videos at Real-Life Events

Don’t underestimate the power of animated explainer videos in physical spaces such as trade shows, industry conferences, presentations, and other events. These venues present an exceptional opportunity to communicate the value of your products and services. In this article, we will explore how integrating animated explainer videos can make all the difference in standing out from the crowd, captivating audiences, facilitating information retention, and sparking meaningful connections.

Amplifying Your Presence in Trade Shows with Animated Explainer Videos

Standing out from the crowd at trade shows and industry events is not easy. Traditional means such as static displays or print brochures might not always capture attention amidst the hustle and bustle. However, by integrating looping animated explainer videos into your booth design, you can seize attention from afar with their movement and vibrant colors, ensuring your brand’s message is noticed amidst the noise.

A single animated explainer video can do wonders in summarizing your services, products, unique selling propositions, and brand story in an engaging format. Instead of overwhelming visitors with a multitude of printed information, these videos efficiently deliver your message in a visually compelling and easily digestible manner. By effectively communicating your brand’s essence, you create a lasting impression that resonates with your target audience.

Animated explainer videos not only facilitate information retention but also free up valuable time for deeper, one-on-one conversations with potential clients, customers, or partners. By providing a concise overview of your offerings, these videos pique interest and generate curiosity, leading to more meaningful interactions. They serve as an icebreaker and conversation starter, allowing you to engage in more impactful discussions.

Stage-setting with Animated Explainer Videos in Presentations

In presentations, an engaging animated explainer video can set the stage before you even utter your first word. By incorporating a brief video at the beginning, you create a captivating introduction that sets the tone and primes the audience for the information to come. Whether providing an overview of the topic or introducing the problem your presentation will solve, these videos draw your audience in and pique their interest right from the start.

Furthermore, animated explainer videos offer a level of scalability that human interaction simply cannot match. While there is a limit to how many people you can personally engage with at a bustling trade show, a looping explainer video can consistently deliver your message to a larger crowd. It ensures that your brand or products are explained to more people than you could personally converse with throughout the event, maximizing your reach and potential impact.

Enhance Your FAQ Section

An exhaustive FAQ section is critical for fostering meaningful engagement with clients, providing essential information about your services, and resolving customer queries. But dense text passages can sometimes be monotonous or daunting to your clients. This is where the advantage of using animated explainer videos becomes apparent.

By integrating animated explainer videos into your FAQ section, you’re offering a more user-friendly approach to addressing your most common queries.

These videos can convert long-winded explanations into enjoyable visual narratives, making the information easier to comprehend and more appealing to your audience.

Let’s say you have a fintech platform that has just launched a new feature – a budgeting tool that lets users categorise their spending and set monthly limits. Though it’s a great tool, the setup process involves several steps and options that might be difficult to grasp for some users just from reading text instructions.

Here, an animated explainer video can be very useful. The video can start with an animated character, mirroring a typical user, who needs to better control their spending. As the character goes through the process of setting up the budgeting tool on the platform, the viewers visually follow each step of the journey. Clear narration accompanies these visuals, explaining what the character is doing and why.

The video could highlight the different categories available for tracking expenses, show how to set spending limits, and illustrate how the tool alerts the user when they’re nearing the set limit. In less than two minutes, users understand the tool’s benefits and how to use it, all presented in a way that’s engaging and easy to follow.

This approach not only makes the new feature easy to understand for a broader audience but also emphasises your commitment to customer service. By taking the time to explain your platform’s features in a user-friendly format, you demonstrate your dedication to ensuring client satisfaction.

In addition, by transforming commonly asked questions into video format, you’re also reducing the workload on your customer service team. This efficient form of communication can address multiple customer queries at once, freeing up time for your team to tackle more complex client concerns.

Conclusion: What Can You Do With Animated Explainer Videos?

In an era where attention spans are dwindling and digital clutter is growing, it’s vital that you find more engaging, efficient ways to communicate.

For financial services companies, animated explainer videos are not just a tool for marketing, but a comprehensive solution for external communication, internal training, customer education, and more.

Master the art of this versatile medium, and you’ll have a reliable, high-performing team member that never takes a day off.

From your homepage to your emails, social media ads to trade show displays, let the power of animated explainer videos drive your brand’s success.

At Keystone Media, we’re ready to help you create that perfect video strategy. Are you ready to make your move?

After all, there’s a vast audience out there in need of financial guidance. As the finance industry becomes increasingly complex, there’s a growing demand for simple, straightforward information.

Animated explainer videos are the key to meeting this demand and differentiating your brand in a crowded market. Don’t let this opportunity pass you by. Embrace animated explainer videos, and let your company shine.

Thank you for reading, and if you have any questions about what you can do with animated explainer videos, please feel free to contact us.