Business: It’s Personal Animated Explainer Video

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We were contacted by Google to create an animated explainer video that would showcase the company’s research on the decision-making process for small and medium-sized business owners in the United Kingdom.

The main goal was to produce a video that would help viewers empathise with business owners and showcase the pressure they face in their day-to-day roles.

Our process began with a detailed briefing with Google, during which we discussed the creative direction for the project. We wanted to ensure that the video was engaging and informative while still being entertaining and memorable.

To achieve this, we selected four professional voice-over actors, including a narrator and three business people, to provide the necessary vocal talent for the project. Each of the actors had a unique voice that added character and personality to the animated explainer video.

Next, we developed a sketched storyboard that outlined the main narrative arc of the animated explainer video.

We then progressed to a visual storyboard, where we brought the sketches to life and added details to create a more polished visual representation of the story.

After the visual storyboard was approved, we began the asset preparation process. This involved creating and sourcing all of the visual elements that would be used in the animation, including character designs, backgrounds, and other assets for the animated explainer video.

The animation process was next, during which we brought the visuals to life with fluid and engaging animation.

We made sure to highlight the pressures and challenges that business owners face every day, while also keeping the overall mood positive and engaging.

Finally, we selected a music track and mixed the audio to create a seamless and polished final product.

The resulting animated explainer video was a hit with Google and effectively showcased their research on the decision-making process for small and medium-sized business owners in the UK.

Our expertise in animation and our attention to detail allowed us to create a video that was both engaging and informative, and successfully conveyed the message Google wanted to share with their audience.

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