Business: It’s Personal Animated Explainer Video

This video has been password protected at the request of our client. To view the video, email info@keystonemediahq.com to request access.

Keystone Media collaborated with Google to create an animated explainer video showcasing the company’s research on the decision-making process for small and medium-sized business owners in the United Kingdom.

The goal was to help viewers empathise with business owners and highlight the pressures they face in their day-to-day roles while keeping the video engaging, informative, and memorable.

The Process for Making the Animated Explainer Video

We worked closely with Google to manage every stage of animated video production:

1️⃣ Creative Direction & Briefing – We held detailed discussions with Google to define the project’s creative direction and ensure alignment with their messaging.

2️⃣ Voiceover Selection & Recording – We cast four professional voice-over actors, including a narrator and three business owners, to bring depth and personality to the animation.

3️⃣ Storyboard Creation – We first developed a sketched storyboard to outline the main narrative arc, followed by a polished visual storyboard to refine the details.

4️⃣ Asset Preparation – We created and sourced all necessary visual elements, including character designs, backgrounds, and supporting assets.

5️⃣ Animation – We brought the story to life with fluid, engaging animation that balanced the challenges business owners face with a positive and relatable tone.

6️⃣ Sound Design & Mixing – We carefully selected a background music track and mixed the audio to ensure a seamless, polished final product.

Project Goals & Distribution

Google used this animated explainer video to:

📩 Communicate their research findings in an engaging, accessible way

📢 Help audiences empathise with small and medium-sized business owners

▶️ Enhance presentations and digital outreach on decision-making trends

If you’d like to create a video like this for your business, click the button below or contact us at info@keystonemediahq.com.

Frames

Here are some frames from the Business: It’s Personal Animated Explainer Video created for Google.