Top 5 Videos for Financial Planners

Are you questioning how to truly differentiate your financial planning practice in this increasingly digital age? Do you find yourself grappling with how to effectively educate and engage your clients in a manner that truly adds value? If these questions resonate with you, you’re in the right place.

In this article, we’re going to delve into the transformative power of videos for financial planners. We will explore the top five types of videos that can significantly enhance your client education strategy.

These are Introduction videos, explainer videos, testimonial videos, FAQ videos, and case study videos.

By the time you finish reading, you’ll grasp the potential of these videos and be one step closer to unlocking a powerful tool for client engagement, education, and ultimately, business growth. Let’s get started.

Videos for Financial Planners: The Benefits

The power of video in financial planning cannot be underestimated. An increasing number of financial planners and advisors are turning to videos to engage their clients, communicate complicated financial concepts, and distinguish themselves in a saturated market.

In the digital world, the power of video has become an undeniable force, even in sectors traditionally steeped in text and data, such as financial planning.

This trend is supported by a study conducted by HubSpot, which revealed that video content has generated a favorable return on investment for an impressive 92% of marketers.

With such promising results, it’s clear that videos for financial planners can provide significant value and should not be overlooked.

One of the core reasons why videos for financial planners are becoming indispensable tools is their ability to simplify financial concepts.

According to Forbes, when viewers watch a message in a video, they retain an impressive 95% of the information presented. In contrast, when the same message is read in a text format, the retention rate drops significantly to just 10%.

The use of videos for financial planning can therefore transform dense and potentially off-putting financial information into a format that’s accessible, engaging, and easier to retain.

Furthermore, search engines love videos. This is because search engine algorithms perceive videos as high-quality content. Adding videos for financial planning to your website or blog can significantly boost your visibility online, leading to increased traffic and client engagement.

1. The Power Of Introduction Videos for Financial Planners

Your initial interaction with clients lays the foundation for a lasting relationship. An introduction video is a personalised digital handshake, offering clients an insight into your expertise and the value you bring. It’s not about selling; it’s about trust-building.

A compelling introduction video should succinctly explain who you are, what you do, and how you can assist clients. For instance, Vanguard Personal Advisor Services introduces its team, values, and approach in its video, creating a powerful connection with potential clients.

2. Unravelling Complexities with Animated Explainer Videos

The world of finance can be complex. Animated Explainer videos serve as a bridge, translating complicated financial concepts into digestible, visual content.

Whether it’s asset allocation, tax planning, or retirement planning, animated explainer videos will simplify these concepts for your clients.

Check out this awesome animated explainer video from Marcus by Goldman Sachs, called 4 Things to Know About Exchange Traded Funds (ETFs). This video delves into four essential aspects of ETFs, providing valuable insights into their distinctive features and characteristics:

3. Financial Planner Testimonial Videos

Trust is a cornerstone of any financial planner-client relationship. Research from testimonial experts, Trustmary, found that 2 out of 3 consumers say they’re more likely to make a purchase after watching a testimonial video. Hence, testimonial videos are a potent tool in your arsenal.

Use client testimonials to demonstrate the value and tangible impact you’ve made on your clients’ life and financial health.

Testimonials from satisfied clients provide credibility and foster trust with potential clients. See the below example from Canada based, McClelland Financial Group of Assante Capital Management:

4. Frequently Asked Questions (FAQ) Videos for Financial Planners

FAQ videos serve as an efficient tool to address common queries, which, in turn, saves time for both you and your clients. For instance, you might have clients who frequently ask about investment risks or financial market fluctuations.

Creating a video or a series of videos addressing these questions can clear these doubts in an engaging, personalised way.

Fidelity UK, a financial powerhouse, understands the art of delivering top-notch insights. Their YouTube channel boasts a carefully curated playlist of FAQ videos.

In these short informative videos, Fidelity’s in-house experts tackle common queries and concerns surrounding investing and personal finance. Here’s one of the videos from their playlist:

5. Case Study Videos For Financial Planners

Written case studies are a great way to showcase your skills and the impact of your services.

Case study videos, however, take this a step further by adding a visual and personal touch. They can highlight your approach to financial planning, your problem-solving skills, and the positive impact you’ve had on your clients’ financial health.

Watch this example from Rich McCormack, an American Certified Financial Planner and founder of the School of Personal Finance:

Conclusion: Top 5 Videos for Financial Planners

Incorporating these top five videos for financial planners in your client education strategy can immensely improve your client engagement, trust, and understanding of your services.

Each type of video serves a specific purpose, from building initial trust to addressing common queries and showcasing your expertise.

Videos for financial planners offer an effective avenue to demonstrate this expertise. They provide a visually engaging, personalised, and accessible platform to communicate with your clients, build trust, and showcase your value.

By harnessing the power of introduction videos, explainer videos, testimonial videos, FAQ videos, and case study videos, you are not just educating your clients. You are building lasting relationships, establishing trust, and positioning yourself as an indispensable partner in their financial journey.

Undoubtedly, the world of finance can be complex and intimidating for many clients. But with the strategic use of these videos, you can break down these barriers, making financial planning more accessible and comprehensible.

Start today. Create a compelling introduction video, simplify complex concepts with explainer videos, build trust with testimonial videos, address common queries with FAQ videos, and showcase your expertise with case study videos. Empower your clients with knowledge and, in turn, unlock your full potential as a financial planner.

After all, in the world of financial planning, education is not just about imparting knowledge. It’s about empowering clients to make informed decisions, cultivating trust, and, ultimately, driving your business’s success.

Remember, your clients’ success is your success. Use the power of videos for financial planners to unlock this success.

Thank you for your reading and if you have any questions regarding videos for financial planners, please feel free to contact us.