UBS: O’Connor Fund – Financial Services Explainer Video

The Economist and Keystone Media worked together to create this animated explainer video for global investment bank UBS.

The aim was to illuminate the key facts and history of their distinct investment area, O’Connor, using a fun and engaging video.

The Process for Making The Explainer Video

1️⃣ Briefing & Creative Direction – We initiated the project with detailed discussions to align on goals and core messaging.

2️⃣ Storyboarding – Once objectives were clear, our team outlined the video’s flow and structure through a comprehensive storyboard.

3️⃣ Design & Asset Preparation – We developed the visual elements for the financial animation, ensuring brand consistency and clarity.

4️⃣ Animation – Bringing the storyboard to life, we maintained a dynamic visual pace that kept viewers engaged.

5️⃣ Music & Sound Design – To complete the experience, we selected and incorporated music and sound effects that enhanced the video’s overall impact.

Project Goals

UBS used the final financial explainer video to:

📜 Highlight O’Connor’s Key Facts & History

🏆 Strengthen Brand Authority

If you’d like to create a video like this for your business, click the button below or contact us at info@keystonemediahq.com.

Video Frames

Here are some frames from the UBS explainer video.