What are Venture Capital Trusts? – Financial Explainer Video

Maven Capital Partners, one of the UK’s leading private equity firms, approached Keystone Media to create an updated and improved version of their Venture Capital Trusts (VCTs) animated explainer video.

What Are VCTs?

Venture Capital Trusts (VCTs) are tax-efficient investment vehicles listed on the London Stock Exchange, designed to fund small, fast-growing UK businesses. By investing in a VCT, investors can support UK innovation while benefiting from:

✅ 30% Initial Income Tax Relief – Up to £200,000 in investments (provided shares are held for at least five years), reducing personal tax liability.

✅ Tax-Free Dividends – Allowing investors to keep more of their returns.

✅ Capital Gains Tax Exemption – No tax on any growth in share value.

The Process for Making the Financial Explainer Video

Keystone Media handled every aspect of the animated video production process for Maven, except for script development. Here’s how we brought the project to life:

1️⃣ Creative Direction – We collaborated with Maven Capital Partners to shape the overall vision, ensuring the animation aligned with their messaging and objectives.

2️⃣ Storyboard Sketch – Our team drafted an initial visual outline, mapping out key scenes and structuring the core narrative for the financial explainer video.

3️⃣ Styleframes – We developed multiple styleframe options to define the visual identity, keeping consistency with Maven’s established brand aesthetics.

4️⃣ Voiceover Selection & Recording – We provided a range of professional voiceover artists, helping Maven choose the right tone. Once finalized, we recorded and fine-tuned the narration.

5️⃣ Music Curation & Selection – We sourced and evaluated background music tracks to find the perfect match, ensuring the soundtrack enhanced the video’s tone and professionalism.

6️⃣ Full-Color Visual Storyboard – Expanding on the initial sketches, we created a detailed, fully colored storyboard to illustrate how the animation would flow seamlessly.

7️⃣ Animation Production – Our animators brought the storyboard to life, using fluid motion graphics to create an engaging and visually compelling experience.

8️⃣ Sound Design & Final Delivery – To complete the project, we synchronized the voiceover, music, and sound effects, delivering a polished, high-quality video ready for digital distribution.

Project Goals & Distribution

Maven Capital Partners used the animated explainer video to:

📩 Enhance their email marketing campaigns

📢 Drive traffic to their website through paid ads

▶️ Expand reach via their YouTube channel

💼 Encourage investor inquiries

If you’d like to create a video like this for your business, click the button below or contact us at info@keystonemediahq.com

Video Frames

Here are some frames from the Maven financial explainer video.