Finance Animation Explained

In the complex world of finance, clear communication is key. Financial services companies, financial advisors, and marketers are constantly looking for innovative ways to convey their message and engage with their audience.

Finance animation or animated videos for finance have emerged as a powerful tool that can help break down complicated concepts and make them accessible for a wide range of people.

In this comprehensive guide, we will dive deep into the world of finance animations, providing valuable insights into their benefits, best practices, and how they can transform your financial services business.

What are Finance Animations?

Animated videos for finance are a creative approach that combines animated visuals, motion graphic design, sound, and compelling storytelling to simplify and present intricate financial concepts in an engaging and digestible manner.

This innovative method allows groups such as banks, financial advisors, and fintech companies to effectively communicate their products, services, and ideas to their clients & customers, making it easier for them to understand and absorb the information. Seeing as 65 percent of the population are visual learners, finance animations are key in conveying financial concepts to clients and customers.

Finance animations have proven to be a versatile and powerful tool in the financial industry, as they cater to a variety of purposes and audiences.

Animated explainer videos can break down complex financial topics, such as investment strategies, market trends, and regulatory changes, in a visually appealing and comprehensible manner.

Educational content can also be developed using finance animations to help clients, investors, and the general public learn about various financial concepts, tools, and instruments.

In addition, finance animations can play a significant role in marketing campaigns, as they enable financial service providers to showcase their unique selling points and value propositions in a fun and attention-grabbing way.

This can lead to increased brand awareness, client acquisition, and customer retention. Finance animations are also invaluable in creating internal training materials, as they can streamline the onboarding process for new employees, enhance learning experiences, and foster a deeper understanding of company values and culture.

To sum up, finance animations are a dynamic, versatile and effective means of communication in the financial industry. They bridge the gap between complexity and simplicity.

Finance Animations: The Power & The Benefits

Finance Animations Make The Complex Simple

Finance animations effectively simplify complicated concepts, making them an ideal tool for conveying financial information. Finance and animation are a match made in heaven.

Many individuals find financial concepts and processes daunting and challenging to comprehend. However, finance animations help to deconstruct these complicated ideas into more digestible and relatable terms.

With the incorporation of clear and concise language, animated videos are able to make even the most complex financial topics easily accessible to diverse audiences. According to Springer, multimedia presentations (animation) improved learning outcomes substantially.

Engaging and Effective Communication

One of the main benefits of finance animation is their ability to engage and captivate the audience.

With attention spans becoming shorter, it is important to present information in a manner that keeps the audience interested and invested.

Finance animations achieve this by using a combination of visuals, audio, and storytelling to convey complex ideas in a relatable and digestible way.

Enhancing Brand Awareness and Trust

A well-crafted animated finance video can be a powerful tool for building brand awareness and trust among your target audience.

By providing valuable information and demonstrating a deep understanding of your audience’s needs and concerns, you can position your financial services company as a trusted authority in the industry.

This, in turn, can lead to increased customer loyalty, referrals, and ultimately, business growth.

Boosting Online Visibility and SEO

One of the most significant benefits of using these animated videos for finance is their ability to boost online visibility and enhance search engine optimization (SEO) efforts.

Utilizing finance animations in your content strategy can provide a more interactive and engaging experience for your audience.

As a result, these videos for financial services can contribute to an increase in user interaction and dwell time on your website. This, in turn, can signal to search engines that your content is valuable and relevant, leading to better search rankings and improved online visibility.

To maximize the benefits of finance animations for SEO, it is crucial to conduct keyword research and incorporate them within your video content. We offer more detail on SEO and videos in our article titled, The Power of Videos in Content Marketing for Financial Services.

Who Can Benefit from Animated Videos For Finance

Various organizations within the financial industry can benefit from explainer videos into their marketing and communication strategies. Some of these companies and professionals include:

Banks

Traditional banking institutions can use finance animated explainer videos to explain their banking products and services, such as loans, mortgages, credit cards, and savings accounts. Here’s an example we created for Nationwide Building Society:

These videos can help banks convey the benefits of their offerings in an easy-to-understand manner, making it more likely for potential customers to choose their services.

Fintech Companies And Finance Animation

Fintech companies often offer innovative financial solutions that can be difficult to grasp for the average consumer.

Animated videos for finance can help fintech companies explain the features and benefits of their products, such as mobile payment solutions, digital wallets, and peer-to-peer lending platforms, in a fun, engaging and clear way.

Investment Firms and Asset Managers And Finance Animation

Investment firms and asset managers can use finance animations to explain their investment strategies and the advantages of their services to potential clients.

These animated videos can demystify financial concepts, such as portfolio management, risk diversification, and asset allocation, making it easier for investors to understand and trust their offerings.

Insurance Companies And Finance Animation

Insurance companies can use animated explainer videos for finance to clarify the intricacies of their insurance products, such as life insurance, health insurance, and auto insurance.

These videos can help consumers understand the importance of having insurance coverage and the benefits of specific insurance policies.

Financial Advisors and Planners And Finance Animation

Financial advisors and planners can use finance animations to introduce their services and explain how they can help clients achieve their financial goals.

These videos can cover topics like retirement planning, wealth management, and tax planning, helping potential clients understand the value of professional financial advice.

Accounting Firms And Finance Animation

Accounting firms can benefit from finance animations by using them to explain complicated accounting and tax concepts, such as deductions, credits, and depreciation, to clients.

These videos can help clients grasp the importance of proper financial management and the role of accounting professionals in ensuring compliance with tax regulations.

Finance Animation In Education

Companies and institutions that provide financial education and training can use finance animation videos as an engaging way to teach financial concepts and best practices.

These videos can cover a wide range of topics, such as personal finance management, investing, and entrepreneurship, making them an effective learning tool for students and professionals alike.

Animated videos for finance can benefit a wide range of companies and professionals within the financial services industry.

By utilising these videos to simplify complex financial concepts and engage with their target audience, these organizations can enhance their brand awareness, build trust with potential clients, and ultimately drive business growth.

Cryptocurrency and Finance Animation

Whether you like it or not, by introducing decentralized digital currencies that operate independently of traditional banks and financial institutions, cryptocurrencies have revolutionized the world of finance.

As the popularity and adoption of cryptocurrencies continue to grow, so does the need for effective communication and education about their underlying technology, benefits, and potential risks.

Animated videos can play a pivotal role in demystifying the complex world of cryptocurrencies and making this new technology more accessible to a wider audience.

In this section, we’ll discuss how animated videos can help educate and inform people about various aspects of cryptocurrencies:

Explaining New and Complex Ideas

One of the biggest challenges in the cryptocurrency space is understanding the underlying technology. Your average person doesn’t have a clue what they are and how they work.

Animation offers a powerful solution to this problem by breaking down these new and intricate ideas into a visually engaging and easy-to-understand format.

Through well-crafted animated videos, viewers can gain a better grasp of the fundamentals without being overwhelmed by technical jargon or dense information.

Cryptocurrencies, for instance, involve numerous aspects that may be challenging for the layperson to comprehend, such as buying and selling digital assets, using hardware wallets, and understanding the role of blockchain technology in securing transactions.

Finance animations can effectively illustrate these concepts, making them more accessible to a wider audience.

Moreover, these types of animated videos play a vital role in educating individuals and businesses on the benefits and potential risks associated with cryptocurrencies.

By showcasing real-life scenarios, animated videos can help viewers make informed decisions about whether to invest in or utilize these digital assets.

Building Trust and Credibility with Finance Animations

Cryptocurrencies are often viewed with skepticism due to their decentralized nature and potential for high volatility.

By creating high-quality, informative animated explainer videos, companies can effectively communicate the benefits of using cryptocurrencies, build trust with their audience, and establish themselves as credible sources of information in the industry.

Use Finance Animation For Showcasing Use Cases and Applications

Animated videos can also be used to highlight various use cases and applications of cryptocurrencies in the financial services sector, such as remittances, cross-border transactions, decentralized finance (DeFi), and digital asset management.

As a result of showcasing real-world examples, viewers can better understand the potential of cryptocurrencies and their impact on the financial landscape.

Creating Animated Videos For Finance: Best Practices

Define Your Goals and Target Audience

Before creating a finance animation, make sure to clearly define your goals and target audience.

Are you looking to educate potential clients about a specific financial product? Is your goal demonstrate the value of your financial services? Are you aiming to train your employees on new processes? Who is your target audience?

Understanding your objectives and the needs of your audience will help inform the content, tone, and style of your video.

Utilise Storytelling

In the realm of finance animation, storytelling cannot be underestimated when it comes to creating engaging and effective videos for financial services.

A successful animated video for finance is not just about presenting facts and figures; it hinges on weaving a strong narrative that captures the audience’s attention and maintains their interest throughout the presentation.

By crafting a compelling story that clearly communicates your main points, finance animations can effectively entertain and resonate with your target audience and ensure your message is well received.

Stanford Marketing Professor Jennifer Aaker suggests that stories can be remembered up to 22 times more effectively than facts alone. more than facts alone. By incorporating storytelling into your finance animations, you can significantly enhance information retention and comprehension among viewers.

Additionally, finely crafted stories have the potential to create an emotional connection with your audience, which can ultimately influence their decision-making process.

As mentioned above, when developing animated videos for finance, it’s important to identify your target audience and tailor your narrative accordingly.

For example, if your primary audience comprises millennials, focusing on relatable, real-life scenarios and using a conversational tone can make the content more appealing and accessible.

In contrast, when addressing an audience of financial professionals, it might be more fitting to adopt a more technical and sophisticated narrative style.

Another useful aspect of storytelling in finance animations is the use of compelling visuals and characters that support the narrative.

Creating relatable and memorable characters can evoke empathy and create a connection between the audience and the message being conveyed.

Furthermore, incorporating visually appealing graphics and animations that complement the story can help simplify complex financial concepts, making them more digestible for the viewer.

Incorporate High-Quality Visuals and Animation

The visual quality of animated content for finance is of paramount importance in delivering an effective message.

High-quality visuals and animation not only enhance the aesthetic appeal of your videos for financial services but also contribute to better comprehension and retention of complex financial concepts.

By prioritizing the visual aspect of finance animations, you can ensure that your content effectively illustrates key points while maintaining the audience’s attention and engagement.

High-quality visuals have been shown to improve viewer engagement, with software giant Adobe stating that 59% of consumers globally would rather engage with content that is beautiful, even if it takes a longer time to consume it.

To create visually appealing and impactful finance animations, it’s best to collaborate with a professional video company who possess the skills and experience in producing high quality animated videos for finance. We’ll go over tips to do just next in the next section.

Promote and Share Your Videos

Once you’ve created your finance animations, make sure to promote them across your digital marketing channels, such as your website, social media platforms, email newsletters, and blog.

This will help increase your finance video’s visibility and reach, allowing you to connect with a larger audience and generate more leads and conversions for your financial services business.

We cover this in much greater detail in our article The Power of Videos in Content Marketing for Financial Services.

Choosing The Right Video Production Company

Selecting the ideal video production company for your animated finance videos is essential to ensure the final product meets your expectations and effectively communicates your message. Here are some key factors to consider when choosing a finance video production partner:

Experience

Look for an animated video production company with a proven track record in creating animated videos for finance. Their experience in the industry ensures they understand the unique requirements and challenges of financial content.

Portfolio

Review the company’s portfolio to evaluate the quality of their work and their ability to create engaging, informative videos. Assess their style, creativity, and whether their previous projects align with your vision for your finance animations.

Pricing

Obtain quotes from multiple animated video production companies and compare their pricing structures. While cost is an important consideration, it’s important not to compromise on quality. Strike a balance between affordability and a high-quality final animation.

Communication

Clear communication is key to a successful partnership. Choose an animated video production company that is responsive, open to feedback, and transparent about their process. Establishing clear lines of communication ensures your project runs smoothly and stays on track.

Testimonials and Reviews

Check for testimonials and reviews from their previous clients and customers to gauge the animation company’s reliability, professionalism, and ability to deliver on their promises. This information can provide valuable insights into what it’s like to work with the company and the level of satisfaction with their animation services.

Conclusion: Finance Animation Explained

Finance animations or animated videos for finance can play a key role in the financial services industry by simplifying complex concepts and making them more accessible to clients, customers and professionals alike.

As the demand for digital solutions in finance continues to grow, incorporating animated videos for finance into your marketing strategy can provide immense value, boost engagement, and drive better understanding of your products and services.

Throughout this article, we’ve discussed the various aspects of finance animation, including its benefits, the types of companies that can leverage it, how it can be used for different purposes, and how to choose the right animated finance video provider.

By using animated videos for your financial services, companies can effectively communicate their offerings while building trust with their audience.

Furthermore, with the right approach and high-quality content, animated explainer videos can significantly enhance a company’s brand image and online presence.

To maximize the potential of your animated finance videos, it’s essential to work with a skilled and experienced team that understands the nuances of the financial services industry and can create tailored, engaging content that resonates with your target audience.

As you move forward, really consider incorporating finance animations into your marketing strategy and overall business structure, to reach a wider audience, simplify complex financial concepts, and ultimately drive business growth.

Thank you for your time and if you have any questions regarding finance animations, please feel free to contact us.