How to Get Clients as a Financial Advisor: Strategies for Success

Are you finding it challenging to attract new clients and grow your business in the competitive financial advisory industry? If so, you’ve come to the right place.

We’re here to provide you with proven strategies that can help you stand out from the crowd as a financial advisor.

In this article, we’ll discuss various tactics such as expanding your network, optimizing your online presence, and using videos to engage clients.

Our goal is to equip you with a diverse set of strategies that will not only attract new clients but also enable you to make well-informed decisions that can take your financial advisory business to new heights.

So, let’s get started and explore these tactics together.

Build a Strong Online Presence To Get Clients as a Financial Advisor

To effectively gain clients as a financial advisor living in the digital age, building a strong online presence is essential.

With the majority of people turning to online searches when seeking products and services, it’s essential to ensure your business is not only visible but also looks professional and trustworthy.

Optimize Your Website

Your website should be professional, visually appealing, and easy to navigate. Also, make sure it’s mobile-friendly, as more than 50% of web traffic comes from mobile devices. Include clear calls to action, and showcase your expertise and services.

Utilize SEO Best Practices

When trying to get clients as a financial advisor, SEO can play a significant role. SEO, or search engine optimization, involves optimizing your website to improve its visibility in search engines.

By utilizing SEO best practices, financial advisors can increase the likelihood of potential clients finding their website when searching for financial advice.

To rank higher in search engine results, optimize your website content for relevant keywords, such as “how to choose a financial advisor?” or “financial advisors in London”. Think about what your ideal clients would search for online in relation to financial advice or finding a financial advisor, and start from there.

There’s some more information about SEO for financial advisors in our article titled, SEO For Financial Advisors: A Beginner’s Guide.

Write Engaging Blog Posts

Publish regular blog posts to demonstrate your expertise and knowledge as a financial advisor.

Share useful tips, industry news, and case studies that resonate with your target audience. This will help establish you as a thought leader in the industry.

Focus on creating high-quality, informative blog content that provides high value to your audience. According to Backlinko, the average first-page result on Google contains more that 1,400 words, emphasising the importance of thorough and valuable content when creating blog content to get clients as a financial advisor.

Testimonials and Reviews

One often overlooked aspect of building a strong online presence is the use of testimonials and reviews. Positive reviews and testimonials from satisfied clients are powerful social proof that can help attract new clients.

Make it easy for your clients to leave reviews on your website and other online platforms such as Google My Business. You can also register with a reputable and specialised site like VouchedFor to further increase your credibility and visibility.

Respond promptly to both positive and negative reviews, demonstrating your commitment to providing excellent financial service. Share positive reviews and testimonials on your website and social media channels to showcase the value you provide to your clients.

Attract, Educate & Engage Financial Advisor Clients With Videos

Using videos is an excellent way to engage with potential clients and showcase your expertise.

According to the Wistia 2023 State of Video Report, video is even more of a staple for people than in the past.

Additionally, a study by Forbes found that 59% of executives prefer video content over text when given a choice.

To get clients as a financial advisor you can use a variety of video types. Here are a few ways you can incorporate video into your marketing strategy:

Create Educational Videos

Produce short, informative explainer videos that address common financial questions or concerns. For example, you could create an animated explainer video called “What is a Stocks and Shares ISA?” or “5 Tips For successful Retirement Planning.” You can then put the explainer videos on your YouTube channel or key locations around your website.

Doing this showcases your expertise and knowledge as a financial advisor and helps to build trust with potential clients who are looking for a qualified and knowledgeable advisor.

By answering common financial questions or concerns in your videos, you can address the needs and pain points of your target audience. This positions you as a helpful resource, making it more likely that viewers will seek out your financial advice.

Create Client Testimonial Videos

As previously discussed, positive reviews and testimonials from satisfied clients are powerful social proof.

Client testimonial videos can be an effective way to further establish trust and credibility with potential clients. These videos showcase the positive experiences and outcomes that your clients have had while working with you as their financial advisor.

When creating client testimonial videos, select clients who have had a significant positive impact on their financial well-being, as they are more likely to be willing to speak about their experience on camera. Conducting a structured interview with the client can help elicit specific feedback that is relevant to your target audience.

After recording the videos, make sure to share them prominently on your website and social media channels. Video testimonials are more engaging, authentic, and trustworthy, which can help build stronger connections with potential clients and help you get more clients as a financial advisor.

Host Webinars Or Live Q&A Sessions

Offering complimentary webinars or live Q&A sessions on important financial subjects can be highly beneficial for both you and your potential clients. By sharing your expertise on these topics, you can effectively position yourself as an authority in the field, which could result in more people seeking your advice or services. Moreover, these interactive events provide an excellent platform for engaging with prospective clients and addressing their unique concerns in real-time.

Webinars have been widely adopted as a valuable marketing tool by numerous professionals. They can be instrumental in generating leads; 53% of marketers say webinars are the format that generates the most high-quality leads.

Not only do these online events help you showcase your expertise, but they also offer an opportunity for participants to ask questions and receive personalized guidance. This level of direct interaction can help address common misconceptions or uncertainties related to financial matters, ultimately leading to more informed decision-making by your audience.

By incorporating free webinars and live Q&A sessions into your marketing strategy, you can effectively grow your client base while simultaneously positioning yourself as a trusted and knowledgeable resource within the financial services industry.

This approach will not only enhance your reputation, but can also lead to lasting connections and fruitful relationships with clients who appreciate the value you bring to their financial lives.

Network and Build Relationships

When thinking of how to get clients as a financial advisor, networking and relationship-building is another fantastic approach. According to a LinkedIn study, 80% of professionals consider networking to be important for career success. Here are some effective ways to build relationships and expand your network:

Attend Industry Events

Regularly attending industry events can be a great way to get clients as a financial advisor. These gatherings provide outstanding opportunities to meet new people, gain insights from fellow experts, and establish valuable connections. Here are a few events that you may consider attending:

• Personal Finance Society Events
• The Money Marketing Interactive Conference
• Chartered Institute for Securities & Investment Events

By participating in these events, you not only expand your professional network but also keep up-to-date with the latest trends, best practices, and regulatory changes specific to the financial services industry. This knowledge equips you with the tools and resources necessary to offer top-tier financial service to your clients.

Join Local Business Groups

Engage with local business organisations such as the Chamber of Commerce or other industry-specific associations like the above. These groups frequently organise networking events and offer resources designed to help you expand your financial advisor practice.

By attending networking events hosted by these organisations, you can connect with other professionals in your local area, exchange ideas, and discuss potential collaborations.

Offer Workshops Or Seminars

To further assist you in getting clients as a financial advisor, consider hosting complimentary workshops or seminars on financial topics within your local community.

By doing so, you not only demonstrate your expertise in finance but also provide valuable information to potential clients. By offering workshops or seminars, you can strengthen your personal brand and attract new clients by delivering valuable educational experiences.

When planning these events, select topics that are relevant to your target audience, whether it’s retirement planning, wealth management, tax-efficient investment strategies, or financial planning for small business owners. Make sure to promote the workshops or seminars through your social media channels and local newspapers.

During the workshops or seminars, engage with attendees by encouraging questions and discussions. This interactive approach will not only help your audience better understand the subject matter but also create a personal connection with them.

Offer your contact information and invite attendees to reach out to you for further assistance or consultations. This follow-up can help convert attendees into clients by providing tailored advice and solutions to their specific financial needs.

Also consider partnering with local businesses, community centres, or libraries to co-host events. This collaboration can increase your visibility within your community and expand your network even further.

Utilise Social Media To Get Clients as a Financial Advisor

Choose The Right Platforms

Focus on the social media platforms that are most popular with your target audience. For financial advisors, LinkedIn is typically the most effective platform for connecting with potential clients.

According to the Putnam Social Advisor Survey LinkedIn has cemented its position as the network of preference for financial advisors, and financial advisors who focused on using LinkedIn gained clients during the pandemic.

LinkedIn has around 900 million users worldwide, making it an ideal platform for demonstrating value and attracting your ideal clients.

Share Valuable Content

Financial advisors looking to attract more clients can benefit greatly from posting informative articles, videos, and tips that are relevant and tailored to their target audience.

By using your content to answer common questions and provide insights into financial planning and investment strategies, you can demonstrate your expertise and build trust with potential clients.

For example, you could write LinkedIn posts or create videos discussing common financial concerns such as saving for retirement, managing debt, or optimizing tax strategies. By providing actionable advice and real-world solutions, you can showcase your ability to guide clients through their financial journey.

In addition to addressing client concerns, it’s crucial to stay informed about industry trends and news. By offering your audience timely updates and analysis, you can position yourself as the go-to resource for financial information. Doing this will keep potential clients coming back for more.

Engage With Your Audience

To get clients as a financial advisor using social media, respond to comments, questions, and messages from your followers promptly. Engage in conversations and demonstrate your expertise by providing valuable tips.

By actively participating in conversations and responding to comments, questions, and messages in a timely manner, you showcase your genuine desire to help people and build trust in the process. This also gives people a preview of what it would be like to work with you as their financial advisor.

Make sure to invite your followers to share their thoughts, experiences, and questions on your posts. This not only fosters a sense of community among your audience but also helps you better understand their needs and preferences, allowing you to create more targeted and valuable content in the future.

The Importance of Consistency When Using Social Media To Get Clients as a Financial Advisor

Consistency plays a significant role in the success of your social media strategy. Maintaining a regular presence across your chosen platforms not only strengthens your personal brand, but also reinforces your position as a reliable and knowledgeable financial advisor in the eyes of potential clients.

A steady stream of valuable content keeps you visible to your audience and helps maintain their interest in your expertise as a financial Advisor. According to a report by Sprout Social, 64% of people want brands to connect with them and share relevant content on social media, this highlights the importance of maintaining a consistent online presence as financial advisor.

In contrast to being consistent with you social media content, an erratic posting schedule may cause potential clients to lose interest, question your commitment or even forget you exist.

Consistency in the tone and style of your content is also important. Your audience should be able to recognize your unique voice and perspective on financial matters. By maintaining a consistent tone, you can create a cohesive personal brand that sets you apart from other financial advisors and fosters a sense of familiarity with your current and potential clients.

Ensure your profiles on different platforms have a consistent appearance, such as using the same profile picture, banner image, and color scheme. This not only makes it easier for potential clients to identify you, but also instills a sense of professionalism and credibility.

Ask for Referrals To Get Clients as a Financial Advisor

Referrals are a superb way to get clients as a financial advisor. A report by CoreData Research showed that 50% of the financial advisors they surveyed, identified referrals from existing clients as their primary method for acquiring new clients.

And according to a report by, global leader in audience measurement, Nielsen, 92% of people are more likely to trust a recommendation from a friend or family member over any other form of marketing.

Essentially, referrals are a powerful endorsement that can help to solidify your reputation as a financial advisor and attract new clients. To acquire clients as a financial advisor using referrals, use with these steps:

Provide World Class Service

Ensure you’re providing world class service and advice to your existing clients. Clients who have a positive experience working with you are likely more inclined to recommend your services to their friends, family, and colleagues.

Make sure to stay in touch and provide regular updates on their financial plans. By communicating consistently and offering proactive solutions, you can reinforce your clients’ confidence in your expertise and make them feel valued.

Strive to go above and beyond what is expected of you as a financial advisor. Offer additional services, resources, or insights that can further improve your clients’ financial well-being. This can set you apart from competitors and make your clients more likely to share their positive experiences with others.

Create A Referral Program

To get clients as a financial advisor, consider using a referral program. Developing a referral program for your financial advisory practice can be an effective way to encourage your happy clients to spread the word about your financial services.

One way to create a successful referral program is to offer tailored incentives that align with your clients’ personal interests and needs. This could include discounts on your services, such as reduced fees for consultations or financial planning sessions.

You could also consider providing exclusive access to educational resources, like webinars, which can help your clients deepen their understanding of financial topics and improve their financial knowledge.

Make sure the process is simple and straightforward for your clients. Clearly communicate the steps involved in referring new clients to your financial advisory practice, and ensure that it’s easy for them to share their experiences.

You could provide your happy clients with personalized email templates, or even a dedicated referral link on your website to help streamline the process and make it easier for your clients to participate.

Ask For Referrals At The Right Time

Timing is key when asking for referrals. Wait until you’ve delivered excellent results or helped a client achieve a significant financial milestone before requesting a referral.

One effective way to ask for referrals at the right time is to integrate the request into your regular client meetings and communications. When discussing a client’s progress and celebrating their successes, take the opportunity to inquire if they know anyone who might benefit from your expertise as financial advisor.

By framing the referral request within the context of the client’s accomplishments, you can create a natural and smoother transition into discussing the value of your services with others.

Establish Strategic Partnerships

Developing strategic partnerships with complementary professionals can help you expand your network and help you get clients as a financial advisor.

Building strong relationships with professionals in related fields can lead to a steady stream of new clients. According to an article by HubSpot, 54% of companies say that partnerships drive more than 20% of total company revenue.

Accountants

Forge partnerships with accountants to expand your network and tap into a valuable source of client referrals.

Accountants often have close relationships with individuals and businesses that seek professional counsel on managing their finances, making strategic decisions, and planning for the future.

These clients trust their accountants’ recommendations and may be more inclined to work with a financial advisor who comes highly recommended.

Solicitors & Law Firms

Solicitors and law firms often serve clients dealing with various financial matters, such as estate planning, inheritance, divorce settlements, and business transactions.

By partnering with legal professionals, financial advisors can tap into a wealth of potential referrals, as these clients are likely to need assistance with financial planning, wealth management, and investment strategies related to their legal concerns.

Mortgage Brokers

Mortgage brokers are instrumental in assisting clients in obtaining loans for property purchases. Clients working with mortgage brokers often need advice on budgeting, investment, and financial planning in relation to their property transactions.

To cultivate successful partnerships with mortgage brokers, you can deepen your knowledge of property financing and offer supplementary services that enhance the broker’s offerings.

Real Estate Agents

Partnering with real estate agents allows your as a financial advisor to access a diverse range of potential clients who need guidance on property investments, financing, and long-term financial planning associated with their property transactions.

Offer Free Consultations To Get Clients as a Financial Advisor

Offering free consultations can be another great way to get clients as a financial advisor.

When potential clients have the opportunity to discuss their financial concerns and goals without any upfront cost or commitment, they’re more likely to feel at ease and open up about their needs.

This initial conversation allows you to showcase your knowledge, listening skills, and empathy, which are important factors in building trust and rapport.

Also, a free consultation can set you apart from your competitors who may not provide the same level of personalised attention.

Prospective clients who experience the value of your insights and guidance during the consultation are more likely to become long-term clients and refer you to their network, thereby expanding your client base and increasing your overall revenue.

To implement this strategy:

Understand The Prospect’s Financial Goals and Concerns

Take the time to listen to the prospect’s financial situation, goals, and concerns. This will help you tailor your advice and services to their specific needs.

Provide Valuable Insights And Recommendations

Offer actionable advice and recommendations based on your expertise, even during the free consultation. This will demonstrate your knowledge, care and commitment to helping people achieve their financial objectives.

Demonstrate How your Services Can Help Them

Explain how your financial advisory services can help the prospect reach their financial goals. Use real-life examples and case studies to showcase the success of your existing clients.

Be transparent about your fees and services, and maintain a professional and empathetic approach throughout the consultation.

Ensure you follow up with prospects after the consultation to nurture the relationship and potentially convert them into clients.

By offering free consultations and following up effectively, you can significantly increase your chances of converting potential clients into long-term customers.

How to Get Clients as a Financial Advisor: Strategies for Success

In conclusion, there are numerous proven strategies that you can employ to get clients as a financial advisor and achieve success.

Building a strong online presence through website optimization, SEO, and engaging content is essential in the digital age, while leveraging video content and social media platforms can help showcase your expertise and engage with potential clients.

Networking and building relationships through industry events, local business groups, and referrals will expand your reach, while hosting educational seminars, workshops, and offering free consultations can demonstrate your value and expertise to potential clients.

Furthermore, establishing strategic partnerships with complementary professionals can lead to mutually beneficial relationships and increased referrals.

By implementing these strategies, financial advisors can effectively engage with their target audience, build trust, and ultimately convert prospects into long-term clients.

It’s important to stay adaptable and consistently evaluate the effectiveness of these tactics, making necessary adjustments to ensure continued growth and success in your quest to get clients as a financial advisor.

If you have any more questions regarding how to get clients as a financial advisor, please feel free to contact us.